Search Engine Page Ranking

The basic idea behind getting your pages ranked well in the search engines is simple. The page has to be clearly about a topic, the various parts of the page should be in line with that topic, and the various sites linking to that page should be about that topic.

If you post a page about banana cultivation on your site about bananas and then get links from various banana related sites then you will likely rank very well for the term “banana cultivation.” The same is true for any phrase (keyword) that you want to rank for, though some terms will be tougher due to competition. “Mortgage loans,” for example.Local Client Takeover

The on-page stuff is less than half the game, maybe way less than half. Of course, your banana page should be all about banana cultivation, but it is the quantity and quality of the links coming into that page that will determine how well it ranks in the search engines.

Page rank and Authority

If you put up a brand new site on a brand new domain and put a brand new article on that site then that site will have zero authority and that page will have zero page rank. “Page Rank” is a term that Google uses to measure the value of any individual page on a scale of 0 to 10. 0 is “not at all important” and a 10 is the maximum authority that a page can have. Note that it’s entirely possible for a site to have pages with wildly differing page ranks.

What does this have to do with you? Links on pages with higher page rank count for more, and will boost your rankings more, than pages with lesser page rank.

The Catch?

Page rank has little to do with how well your keywords rank. While lots of links to your page will boost your search engine page rank and your site’s authority they might not result in worthwhile traffic. The links coming in have to be relevant to your page. For example, if the clickable text of the link to your page says, “click here” or “see this site,” or something equally generic, then while it might boost your page rank it will do nothing to boost the rank of your term “banana cultivation.” If all the links coming to that page have something to do with “banana cultivation,” then you page will rank higher for that term.

This can be taken to extremes. If you have a million links pointing to your site with the text “click here” or “see this site” then you might rank very well for those two terms, even though your page has nothing to do with those phrases. This has been done deliberately at times, to force a page to rank for an irrelevant term. It’s harder to do now, though probably not impossible. Look up “Google bomb” for details. Search on “click here” in Google and you will see the Adobe.com site at #1.

Now, imagine getting a ton of links with the right text to your page. If your site has some authority already and you have a good page and you have a lot of links with the right text and those links are on pages with some authority, then your search engine page ranking for that keyword should be quite high.